Why KindleBit

At KindleBit, we are totally business-focused, so we know how important your web presence is to you, whether it’s commercial or not-for-profit. Our experience has taught us that great websites don’t happen by chance – they are the result of great design, built on a solid foundation. That foundation is in-depth understanding of everything our clients want their websites to do. We apply a broad-based approach to site design that covers eBusiness strategy, user-centred design, usability and accessibility, search engine optimisation and programme and project management. Bringing these diverse services together ensures that we deliver websites that meet your objectives by providing an exceptional and memorable user experience.

A KindleBit website is a win-win proposition. Within a few days of our initial discussions, we will give you practical advice on making immediate improvements to your existing website’s performance, if you have one. We will also present you with a strategy for developing and improving your website over the following weeks and months. If your website isn’t broken, we won’t suggest fixing it; just give you workable options for fine-tuning it.

Design includes the look and feel, the actual usability and the functionality of a website. Like all design processes the one that ends in a usable, accessible and findable website is a problem solving process. Initially the options are almost limitless – the design process exists to ensure these almost limitless options result in a carefully focused business asset which works for you. Our design approach follows a well-developed and proven set of procedures (the user centered design process). This process is iterative and collaborative. Good collaboration, not just between our designers and developers, but between ourselves and you, the client, are a vital ingredient of the process. We’ve produced this document to help you understand the process. KindleBit will take you through in the development of your website.

Three benchmarks are used to keep our development aligned with your site's objectives.

Whether commercial or not, websites are business tools and as such need investment to maintain them at peak performance. Any work undertaken must therefore be based on sound commercial principles.

Understanding your site’s audiences and users enables us to ensure that the site meets their needs and expectations. If that is achieved, visitors will stay on your site longer – it will become ‘stickier’, like flypaper – and whatever transactions you want them to enter into will be completed with maximum satisfaction, leaving them happy to return another day.

Today it is possible to make a website look a million dollars and do practically anything, but is it justifiable, necessary or affordable? Finite budgets and the need to get the site up and earning its keep are natural limiters to online extravagance. We only recommend work that will ensure your website looks the part – but functions beautifully.

Although KindleBit is a full-service consultancy, because we are deeply practical, we are experienced in working in a complementary manner with our clients’ own suppliers or in-house teams, there’s no room for prima donnas in our world.